Marketing and Communications Specialist

Summary

The Marketing & Communications Specialist supports the development and execution of the company's marketing, branding, and communication initiatives. This role is responsible for creating and maintaining marketing content across digital and print platforms, managing website and social media updates, supporting internal and external communications, and ensuring consistent brand messaging throughout the organization. The position collaborates with departments across the company to develop promotional materials, coordinate marketing projects, and enhance employee engagement while contributing to the company's overall marketing and business objectives.

Work Schedule: This position requires working in the office four days per week, with one designated work-from-home day each week.

Standards Of Performance

• Consistently adhere to high professional standards, exemplifying the company's mission and core values in all daily activities.
• Maintain strict confidentiality regarding all information concerning clients, carriers, and other sensitive company related information.
• Exhibit leadership qualities and set a positive example for others, inspiring team members to excel and fostering a culture of continuous improvement.
• Demonstrate outstanding customer service skills both internally and externally through effective communication, respect, and integrity in all interactions.
• Demonstrate a proactive commitment to personal and professional development by actively seeking out and engaging in various learning opportunities. This includes participating in relevant training programs, attending workshops, seminars, and webinars, and regularly reading articles in industry publications to stay updated with the latest trends and best practices.
• Display a positive and respectful attitude while working collaboratively with colleagues, actively contributing as a team member to achieve departmental and companywide objectives.

Essential Duties and Responsibilities

• Assist with the planning, development, and execution of marketing and communication campaigns that support company initiatives and business objectives.
• Create, edit, and maintain content for emails, newsletters, websites, social media platforms, presentations, marketing collateral, and other communication materials.
• Ensure consistent application of the company's brand identity, messaging, and visual standards across all internal and external communications.
• Coordinate the design, production, and distribution of marketing materials, including brochures, flyers, promotional items, digital assets, and other collateral.
• Manage and update website content, ensuring information remains accurate, relevant, and current.
• Schedule, publish, and monitor content across company social media platforms in accordance with the established content calendar.
• Assist with email marketing campaigns by creating, testing, scheduling, and distributing communications while maintaining distribution lists and tracking campaign performance.
• Proofread and edit marketing and communication materials for grammar, spelling, clarity, accuracy, consistency, and adherence to company branding standards.
• Collaborate with internal departments to gather information and develop marketing materials that support departmental goals and company initiatives.
• Coordinate projects with external vendors, printers, designers, photographers, and other service providers to ensure quality work is delivered on time and within budget.
• Organize and maintain digital marketing assets, including logos, photographs, templates, videos, and brand resources.
• Assist in developing presentations, proposals, promotional materials, and other communication tools for leadership, sales teams, recruiting, and company events.
• Support internal communications by preparing employee announcements, newsletters, recognition programs, company updates, and other employee engagement materials.
• Assist with planning and coordinating company events, employee activities, trade shows, recruiting events, and community outreach initiatives as assigned.
• Maintain organized project files and marketing documentation in accordance with company procedures.
• Stay informed of current marketing trends, communication strategies, and emerging technologies to support continuous improvement.
• Meet established deadlines while effectively managing multiple priorities and projects simultaneously.
• Perform other duties and special projects as assigned.