Marketing Communications Manager

JOB RESPONSIBILITIES:

• Developing, designing and delivering strategic marketing campaigns to help achieve business results

• Ensuring that plans, content and messaging are aligned with business strategy, reinforce brand positioning, and are delivered effectively to targeted audiences
• Supporting integrated marketing and communications across a variety of channels and vehicles– internal, external, trade shows, digital, customer events, etc.
• Collaborating across teams and different stakeholders to develop key messages for campaigns, programs, and content syndication including thought leadership, surveys, and client success stories.
• Collaborating across teams and different stakeholders to ensure successful implementation of strategic marketing plans including defining success criteria, measuring the effectiveness of initiatives, and reporting on results
• Creating and managing all marketing materials and collateral in line with corporate and brand direction while reflecting local priorities
• Acting as a brand champion both internally and externally and ensuring full compliance with the brand guidelines and messaging across all solutions
• Working with vendors and agencies to create and/or localise online and offline marketing and communications activities and develop supporting assets
• Keep up to date with market developments and competitor strategies.

JOB REQUIREMENTS:

• Possess a bachelor's degree in marketing/ business administration or any related field
• At least 10 years of B2B marketing experience in a similar role
• Must be able to think analytically and strategically
• A track record in developing, executing and measuring demand generation programs that keep customers and prospects engaged throughout the funnel
• Strong knowledge of Pardot, content development, SEO and SEM
• A strong network of PR and media contacts would be highly advantageous
• Exceptional verbal and written communication skills
• High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously
• Capable of working well as part of a team as well as independently in a matrix organisation
• Excellent interpersonal skills and are adept at building relationships with different stakeholders