Marketing & Communications Manager

Job Responsibilities

• Develop and implement marketing and communications strategies to support the company’s business growth and brand positioning.

• Develop the company’s presence in the Chinese market and identify potential customers, partners and business opportunities.

• Plan and manage digital marketing campaigns across Chinese social media platforms, including Xiaohongshu, WeChat and Douyin, to increase brand awareness and customer engagement.

• Conduct market and competitor research, with a focus on consumer trends and business opportunities in Singapore andChina.

• Manage content development, social media communications and promotional campaigns across key digital platforms.

• Coordinate with clients, business partners, KOLs, vendors and other external stakeholders on marketing and promotional initiatives.

• Support business development activities, including client engagement, partnership development, proposals and presentations.

• Monitor marketing performance and provide recommendations to management to improve campaign effectiveness and business results.

Education & Experience Requirements

• Bachelor’s degree or above in Marketing, Communications, Media, Business, New Media or a related discipline.

• Relevant experience in marketing, digital media, communications, social media management or business development is preferred.

• Familiarity with Chinese digital and social media platforms, particularly Xiaohongshu, WeChat and Douyin.

• Good understanding of the Chinese consumer market and cross-border marketing environment.

• Strong communication, content planning, market research and stakeholder management skills.

• Proficiency in English and Mandarin to support communication with clients and partners in Singapore and China.

• Experience in content creation, short-form video, digital campaigns or KOL collaboration would be an advantage.