Marketing Coordinator

Oversee and coordinate marketing duties for the Helpline Center including but not limited to the design, planning, and execution of marketing and communication strategies.

• Oversee and maintain the organization’s digital marketing efforts including updating website content and maintaining a strong social media presence.
• Create and implement an annual marketing plan, which includes marketing and communication strategies. Oversee and coordinate all marketing efforts of the organization across South Dakota.
• Manage the organization’s branding and oversee continued regulation of brand standards. Establish and maintain a consistent corporate image and brand throughout all products, services, promotional materials, and events.
• Write and deliver press releases. Serve as organizations media liaison. Make public appearances and presentations as necessary to promote the organization.
• Create appropriate marketing materials that support fundraising and marketing efforts. Design work may be done internally or by an outside firm.
• Place advertisements with media outlets statewide and on organization’s social media platforms.
• Ensure staff follow specific agency branding and marketing guidelines.
• Design a quarterly agency e-newsletter that includes writing articles that vividly tell stories of the organization.
• Increase visibility of programs, services, events, and activities and maintain positive public relations with clients, media, and community members.
• Assist in promoting new and current programs.
• Oversee distribution of organization’s marketing materials to outside agencies and groups across the state.
• Work with various vendors to maintain adequate marketing materials and promotional items for the organization’s needs.