Marketing Coordinator

POSITION SUMMARY

The Marketing Coordinator plays a central role in planning, executing, and supporting all company events, location branding, and marketing operations. This individual is highly organized, detail-oriented, and thrives in a fast-paced environment where they balance multiple priorities. They work both independently and collaboratively, anticipate problems before they occur, and ensure a consistent brand experience across all touchpoints.

POSITION RESPONSIBILITIES

Events Management

  • Own end-to-end event coordination for trade shows, conferences, and internal company events — including venue research, contract negotiation, vendor management, scheduling, logistics, and setup/teardown
  • Develop and maintain a master events calendar and best-practice playbook to ensure consistent, professional event execution
  • Manage event budgets; track expenses, process invoices, and reconcile actuals against budget post-event
  • Create and manage a trade show lead capture and post-event follow-up process to accurately track ROI from event participation
  • Promote events through appropriate internal and external channels, including social media platforms such as LinkedIn and Facebook, to drive attendance

Signage & Location Branding

  • Coordinate the design, production, and installation of signage for all company locations, ensuring brand consistency and quality
  • Maintain an up-to-date inventory of all signage assets, including location, condition, and replacement schedule
  • Partner with vendors to source and fulfill signage orders; manage timelines and approvals
  • Support rebranding initiatives or new location openings with signage planning and execution

Company Store & Branded Merchandise

  • Manage the company-branded merchandise store, including vendor relationship, product selection, pricing, inventory levels, and fulfillment coordination
  • Ensure branded merchandise aligns with current brand standards and is replenished proactively
  • Coordinate distribution of branded materials for events, employee onboarding, and promotional campaigns

Marketing Expenses & Budget Support

  • Track, code, and reconcile all marketing department expenses on a monthly basis
  • Process vendor invoices and purchase orders; serve as liaison between the marketing team and finance
  • Assist with budget forecasting and prepare expense reports for the Senior Marketing team
  • Manage vendor co-op programs by coordinating documentation and submissions with product teams

Collateral, Campaigns & General Marketing Support

  • Maintain and update marketing collateral; evaluate relevance and coordinate reprints or redesigns with vendors or the internal team as needed
  • Coordinate and track all exhibition materials, promotional items, and printed assets, ensuring accurate inventory and proper storage
  • Support the Senior Marketing team in launching and promoting new products and solutions
  • Prepare PowerPoint presentations and supporting documents for meetings and sales initiatives
  • Maintain the annual marketing/sales calendar and communicate key dates to relevant stakeholders
  • Perform administrative duties as needed to support marketing operations
  • Stay current with industry trends by participating in training opportunities and reading trade publications
  • Undertake other duties as assigned by the Senior Marketing team

ORGANIZATIONAL COLLABORATION

  • Strategic Sourcing
  • Internal Marketing Team Members
  • Inside / Outside Sales Team
  • Finance Department
  • Marketing Outsourced Vendors & Signage Suppliers
  • Facilities / Operations Teams (for location signage coordination)

See also

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