Marketing Data Coordinator

Harbor’s Edge is a premier 5-star Continuing Care Retirement Community (CCRC) located on the Elizabeth River in Norfolk, Virginia. Our community offers a full continuum of care, including Independent Living, Assisted Living, Memory Support, and Skilled Nursing services.

Recognized by U.S. News & World Report as a 2025 Best Senior Living Community, Harbor’s Edge has earned top honors for Activities & Enrichment, Feels Like Home, and Food & Dining, reflecting our commitment to exceptional resident experiences and quality care.

We are seeking a full-time Marketing Data Coordinator to support sales and occupancy goals by managing CRM data, lead workflows, reporting, and database integrity. This role oversees daily CRM activity, inquiry and follow-up processes, and operational reporting while using advanced Excel skills to audit, reconcile, and standardize data for accurate reporting and system optimization.

KEY RESPONSIBILITIES:

• Manage daily CRM activity, including inquiries, lead assignments, follow-up, data entry, and database maintenance.
• Audit, validate, and reconcile CRM data using advanced Excel functions to ensure accuracy and reporting integrity.
• Prepare CRM reports and identify opportunities to improve workflows, SOPs, data quality, and system utilization.
• Maintain CRM procedures and support system optimization with marketing, sales, TRS, and internal stakeholders.
• Support sales appointments, communications, and marketing events, including RSVPs, attendance tracking, and event logistics.
• Process invoices, track expenses, maintain budgets, and complete reconciliations.
• Manage marketing supplies, sales collateral, promotional materials, and inventory.
• Provide professional front desk coverage, greet residents and guests, and answer incoming calls.
• Participate in meetings, communications, and other marketing initiatives as needed.
• Perform other duties as assigned.