Marketing Engineer

Job purpose

To perform marketing analysis, performance tracking, and documentation activities through structured data collection and reporting in order to support planning and ensure the availability of accurate and reliable business information.

Key accountability areas

Marketing planning support

• Compile technical and commercial data required for marketing plans and budgets.
• Update planning templates with actual performance figures.
• Maintain controlled copies of planning documents and records.

Market research and analysis

• Collect and structure market data related to customers, competitors, products, and pricing.
• Analyze sales performance and market trends using approved tools.
• Prepare periodic analytical reports and highlight variances.

Performance monitoring

• Track marketing activities against defined performance indicators.
• Update monitoring files and report deviations from approved plans.
• Provide structured data to support corrective actions.

Technical marketing documentation

• Prepare technical marketing materials, product data sheets, and presentations.
• Compile technical comparison data between company products and competitors.
• Translate product specifications into application-based marketing content.

Marketing systems and records

• Maintain and update marketing databases and documentation.
• Ensure proper archiving and accessibility of marketing information.
• Support the enhancement of marketing reporting templates and tools.

Coordination and data collection

• Coordinate with sales and concerned departments to obtain required inputs.
• Ensure timely circulation of marketing reports and updates.

Continuous improvement

• Identify opportunities to improve reporting formats and data accuracy.
• Keep updated with market developments, product applications, and industry practices.

Role accountability

HR proficiency:

Ability to obtain updated soft and technical skills related to the job.

Delivery:

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem-solving:

Solve any related problems that arise and escalate any complex operational issues.

Quality:

Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business process improvements:

Coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible.

Compliance:

Comply with related policy and procedures and work instructions.

Health, safety, and environment:

Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Academic qualification

Bachelor degree in marketing & communication or any relevant field.

Work experience

4 to 6 years

Technical / functional competencies

• Advertising concepts
• Brand development
• Competitive analysis
• Customer relationship marketing
• Web marketing
• Product profitability analysis
• Marketing programs