Marketing Executive
- Develop and manage comprehensive social media strategies across platforms (e.g., Instagram, TikTok, Facebook) to increase brand awareness, engagement, and traffic.
- Create compelling content (photos, videos, graphics, stories, reels) and monitor trends, engaging with the online community.
- Identify, vet, and build relationships with relevant influencers and content creators in the home decor, lifestyle, and interior design space.
- Negotiate and manage collaborations with KOLs, tracking performance to optimize for maximum ROI.
- Plan and execute engaging livestream sessions (e.g., on TikTok Shop, Facebook Live) to showcase products and drive immediate sales.
- Coordinate logistics and integrate livestream initiatives with sales teams.
- Contribute to the overall marketing calendar, brainstorming and developing creative campaign ideas.
- Assist in creating marketing collateral (digital ads, website banners, in-store materials) and support integrated campaign execution.
- Monitor, analyze, and report on the performance of all marketing activities, including social media metrics, campaign ROI, and sales conversion rates.
- Utilize data insights to identify improvements and optimize future strategies.
- To ensure consistent brand messaging and effective product promotion.
- Liaise with external vendors as needed.
Requirement
- 3 years of proven experience in a marketing role, preferably within the retail or furniture industry.
- Demonstrable expertise in social media management, content creation, influencer marketing, and livestreaming.
- Strong understanding of digital marketing trends, analytics, and best practices.
- Excellent written and verbal communication skills.
- Highly creative with an eye for aesthetics and design, especially relevant to furniture and home decor.
- Ability to work independently and collaboratively in a fast-paced, high-output environment.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Proficiency with relevant marketing tools and software (e.g., social media management platforms, content creation tools like Canva/Adobe Creative Suite, video editing software).