Marketing Executive
Job Summary
Lead and execute marketing campaigns and promotions to drive business growth. Manage marketing calendars, conduct market research, and build partnerships to enhance brand visibility. Track and report campaign performance and marketing spend effectively.
Job Scope
1. Planning & Campaign Management
Develop and maintain monthly marketing calendar for PU3 and IVORY.
Plan campaigns around restaurant promotions, festive periods, events and packages.
Coordinate campaign execution with Social Media Marketing staff.
Set campaign objectives, timelines, deliverables and targeted business outcomes.
Ensure marketing activities are launched according to schedule.
Conduct market research to identify customer trends, market developments and opportunities relevant to PU3 and IVORY.
Use market research and campaign insights to support marketing planning and strategy.
2. Performance & Reporting
Track campaign performance, reach, engagement, leads and conversions.
Monitor advertising performance across relevant platforms/channels and evaluate effectiveness.
Prepare monthly marketing performance reports.
Analyse which promotions and content generate restaurant sales or IVORY enquiries.
Track marketing expenditure against approved budgets.
Analyse campaign effectiveness and return on investment (ROI) to assess marketing spend efficiency.
Maintain accurate campaign and lead tracking reports, including lead sources, campaign attribution and conversion outcomes where measurable.
Recommend continuation, adjustment or discontinuation of campaigns based on performance and results.
Identify underperforming campaigns/advertisements and recommend corrective actions or budget adjustments.
3. Partnerships & Business Development
Source and coordinate influencer and creator collaborations.
Conduct influencer and food blogger outreach to increase brand awareness and engagement.
Develop partnerships with brands, organisations, vendors and community groups.
Identify potential collaborative marketing and promotional opportunities.
Coordinate media, publicity and promotional opportunities.
Maintain database of influencers, creators, partners and marketing vendors.
Liaise with advertising agencies, media partners and external marketing vendors on campaign requirements, timelines and deliverables.
Coordinate with external agencies/vendors to ensure marketing materials and deliverables meet agreed requirements and quality standards.
Monitor external marketing vendor deliverables and follow up on outstanding actions where required.
4. Brand Control
Ensure PU3 and IVORY branding remains consistent across marketing channels and materials.
Review marketing materials before publication/release.
Ensure marketing materials produced internally or by external vendors/agencies are aligned with approved brand standards and campaign requirements.
Maintain and update marketing assets and promotional information.
Monitor competitor marketing activities.
Monitor relevant F&B, hospitality, wedding and event industry trends.
Identify emerging content, consumer and market trends that may present opportunities for PU3 and IVORY.
Flag inaccurate, outdated or inconsistent marketing information for correction.