Marketing Executive, South Korea

We are looking for a bright, dedicated, and commercially minded Marketing Executive to join Mintel's Marketing team in Seoul.

Reporting to the VP of Marketing, APAC, this role will be responsible for driving marketing, PR, content, and lead generation initiatives across South Korea. Working closely with local commercial stakeholders as well as regional and global marketing teams, the successful candidate will play a key role in strengthening Mintel's brand presence, generating demand, and supporting business growth in the market.

What You Will Be Doing:

1. Marketing Campaigns & Demand Generation
   • Plan and execute marketing initiatives including webinars, workshops, trade shows, and lead generation campaigns to drive brand awareness and business growth in South Korea.
   • Build and manage Korean-language marketing assets and landing pages to support campaign execution and lead generation activities.
   • Support the implementation and localization of APAC and global marketing campaigns within the South Korean market.
2. Content & Digital Marketing
   • Develop and execute content marketing initiatives leveraging SEO/GEO best practices, search insights, and audience engagement data to enhance brand visibility and reach.
   • Support digital marketing activities, including keyword management and campaign optimization across relevant local platforms.
3. PR, Communications & Industry Engagement
   • Develop and distribute local communications materials, including press releases, media content, and marketing collateral.
   • Build and maintain relationships with media, industry partners, and key stakeholders to support brand visibility, speaking opportunities, and thought leadership initiatives.
4. Cross-Functional Collaboration & Market Support
   • Collaborate closely with commercial and regional stakeholders to deliver integrated marketing initiatives that support business objectives in South Korea.
   • Support administrative and operational marketing activities, including relevant industry or government programs (KOTRA Voucher Program), ensuring timely execution and compliance with requirements.

Who We are Looking for:

1. Qualifications & Experience
   • Bachelor’s degree required.
   • 2–4 years of experience in marketing and/or PR. Experience in B2B marketing, consulting, professional services, or market research is a plus.
   • Experience supporting and executing marketing initiatives within the South Korean market preferred.
2. Communication & Collaboration
   • Excellent written and verbal communication skills in Korean and English.
   • Strong presentation, interpersonal, and stakeholder management skills, with the ability to work effectively across local, regional, and global teams.
3. Personal Effectiveness
   • Self-motivated, organized, and proactive, with strong ownership, attention to detail, and the ability to manage multiple priorities and deadlines.
4. Marketing & Digital Capabilities
   • Interest or experience in digital marketing, content marketing, marketing analytics, and campaign performance measurement.
   • Proficiency in Microsoft Office and common marketing tools. Experience with CRM systems, content management platforms, paid search, or generative AI tools is a plus.

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