Marketing Executive

Job Summary

We seek a proactive Marketing Executive to drive marketing campaigns, digital marketing, content creation, and business development for our AI product launch. This role suits candidates passionate about AI, digital marketing, and startup growth. Fresh graduates are welcome.

Responsibilities

• Execute marketing campaigns to boost product launch success, brand awareness, and user acquisition
• Manage digital marketing channels including social media, paid advertising, email marketing, and content updates to engage target audiences
• Create compelling marketing content, campaign materials, social media posts, and promotional copy aligned with brand messaging
• Conduct market and competitor research to gather customer insights that inform marketing strategies
• Track and report campaign performance metrics to evaluate marketing effectiveness and optimize future activities
• Support business development by researching leads, conducting customer outreach, coordinating partnerships, and managing follow-ups
• Develop academic-related marketing and learning product materials to support user communication and engagement
• Collaborate with internal teams to align marketing initiatives with product development and business objectives
• Perform ad hoc marketing, administrative, and project coordination tasks to support overall marketing operations

Preferred competencies and qualifications

• Experience or exposure to Meta Ads, Google Ads, TikTok Ads, Canva, CRM tools, email marketing platforms, content creation, or campaign reporting
• Familiarity with product launches, SaaS, AI products, academic-related products, learning products, or digital advertising