Marketing Manager

The Marketing Manager will oversee, coordinate, and participate in the development of marketing strategies and products for the organization.

Supervisory Responsibilities:

• Recruits, interviews, hires, and trains supervisory and management staff in the department.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees and in accordance with company policy.

Duties/Responsibilities:

• Directs and implements the organization’s advertising and promotional activities.
• Analyzes target market information to identify and recommend effective marketing approaches.
• Identifies new market segments that will benefit from company products.
• Prepares effective advertising campaigns based on market research.
• Maintains knowledge on emerging products and services.
• Collaborates with senior executives to develop growth plans for the organization.
• Forecasts, drafts, implements, and oversees the department’s operating budget.
• Performs other related duties as assigned.