Marketing Manager
SUMMARY OF ESSENTIAL FUNCTIONS:
The Marketing Manager develops and executes marketing strategies for the Artificial Lift portfolio, including ESP, Rod Lift, Gas Lift, Plunger Lift, Capillary, Automation, and related technologies. This role translates technical offerings into customer-focused messaging, supports product launches, drives campaigns, strengthens brand positioning, and partners cross-functionally to support market adoption and revenue growth.
SPECIFIC DUTIES, ACTIVITIES AND RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:
- Develop and execute marketing strategies that build awareness, support revenue growth, and position the Artificial Lift portfolio.
- Translate technical capabilities into clear customer value propositions and differentiated messaging.
- Plan and execute go-to-market programs, product launches, sales enablement, and customer communications.
- Partner with product, engineering, sales, operations, regional teams, and leadership to align marketing with business priorities.
- Develop integrated campaigns across digital, events, publications, sales channels, and customer-facing platforms.
- Create and manage marketing content, including collateral, presentations, case studies, web content, advertising, and promotional materials.
- Conduct market, customer, competitor, and industry research to identify trends, opportunities, and positioning gaps.
- Support lead generation, account-based marketing, customer presentations, and sales tools that drive pipeline growth.
- Manage digital marketing, website updates, CRM/automation integration, analytics, and performance reporting.
- Coordinate trade shows, conferences, customer events, sponsorships, demonstrations, and related experiences.
- Manage budgets, agencies, vendors, media partners, advertising, and campaign resources.
- Track campaign performance, ROI, lead quality, engagement, and conversion metrics to improve results.
- Maintain brand consistency and quality across internal and external communications.