Marketing Manager (Interventional Systems)

About the Company

As a global medical device company originating from Japan, we pursue reliable quality and technology to contribute to healthcare in more than 160 countries and regions around the globe. We promise to walk alongside healthcare professionals to continue to make great contribution to society, now and into the future.

Summary of the Role

This position is responsible for development of marketing strategy / plan and promotional activities including conferences / seminars, development of marketing collaterals, etc., and oversees their execution. The position develops value add proposition and provides inputs for branding of new and existing products. The position is also responsible for market research and providing relevant inputs for business planning and opportunity identification for business development / sales.

Key Responsibilities

1. Market Research and Support for Business Planning

• To undertake market research and analyse trends in terms of competitor activities / market share, new products in the market, product usage, customer preferences, performance of Terumo Interventional Systems (TIS) products, customer feedback, current growth patterns, etc.
• To review and provide reports on market research to Business Unit Leaders and the Sales Team, as required
• To draw insights from the market research to provide relevant inputs in terms of product mix, scope for market expansion in geographies, etc. to the Business Unit Leader for formulation of business strategy and plans
• To formulate policies on products to incorporate profitability requirements like product mix, competitive pricing, etc. with inputs from the Sales Team, and seek approval on product mix and pricing options from the Business Unit Leaders
• To provide inputs to the Sales Team for identification of new opportunities for business development, based on the market research

2. Marketing & Branding

• To understand the products / offerings of TIS (Terumo Interventional Systems) Business, their usage, benefits, key decision makers at Hospitals, etc.
• To draw from the knowledge of TIS Business in the Philippines to develop Marketing and Promotion strategies and plans that create a strong brand recall among key stakeholders in Hospitals like Surgeons, Hospital Administration, Purchase, etc., to fuel business development efforts, in consultation with Business Unit Leaders and Terumo’s Regional Marketing Manager
• To guide the team in execution of Marketing plans and Promotion activities
• To develop value-add propositions and branding for new or existing products with inputs from the Marketing and the Medical Affairs team
• To ensure that branding of Terumo as an organization is consistent with the global branding guidelines
• To monitor and manage marketing expenses and ensure adherence to the Marketing budget; To highlight deviations (if any) to Business Unit Leaders for approval 45%

3. Promotional Events and Training Programs

• To plan for and oversee the execution of events, conferences, training programs and other engagement activities to promote TIS business
• To ensure development of marketing / promotional material (literatures / brochures etc.), and other collaterals for existing and new products, with inputs on product technicalities from Medical Affairs team
• To undertake vendor development and negotiations with marketing vendors for development of brochures, marketing kits, and other collaterals, with the support of Finance Team
• To ensure participation of KOLs and other key influencers in events, training programs, and other engagement activities, with the support of the Sales, Marketing and Medical Affairs Team
• To regularly review the impact of Marketing and Promotional activities and undertake corrective actions, under the guidance of Business Unit Leaders

Indicative Key Result Areas (KRAs)

• Provide timely inputs for a profitable product mix
• Ensure adherence to marketing budget for TIS (Terumo Interventional Systems) business
• Ensure planning and execution of target number of conferences, seminars and other engagement events
• Provide timely inputs for value add propositions for all existing and new products
• Ensure adherence to Terumo’s Global Marketing and Branding policies / guidelines across all marketing and branding activities
• Publish reports on Market Research for internal circulation, as per prescribed timelines and guidelines

Functional / Technical Skills

• Knowledge of products in the TIS Business
• Market knowledge related to TIS Business
• Knowledge of key competitors
• Knowledge of Marketing concepts
• Value selling based on clinical outcome of products

Education & Experience

• Bachelors in Science or Technology, MBA (or equivalent qualification) in Sales and Marketing
• 10+ years of experience with at least 5 years in Marketing / Product / Brand Management
• Working experience in Medical devices industry is highly preferred
• Strong leadership and people managing experience is mandatory

Note to External Recruitment Agencies:

Terumo does not recognize candidate submissions from any recruitment agencies and will not be responsible for payment of any recruitment fees due to the hiring of candidates whose resumes were submitted to Terumo employees or offices without the recruiting team's acknowledgement.