Marketing manager

Position Overview

The Marketing Manager will lead the development and execution of marketing strategies for pharmaceutical products, ensuring alignment with corporate objectives, regulatory compliance, and market dynamics. This role requires a balance of strategic planning, brand management, product lifecycle oversight, and cross-functional collaboration with sales, medical affairs, regulatory, and supply chain teams.

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Key Responsibilities

1. Strategic Planning & Brand Management

Develop, implement, and monitor brand strategies for assigned pharmaceutical products.

Conduct competitive analysis and market intelligence to identify opportunities and risks.

Drive brand positioning and messaging in line with regulatory guidelines.

2. Product Marketing & Launches

Lead product launch strategies, ensuring readiness across sales, distribution, and promotional channels.

Manage product lifecycle strategies including repositioning, line extensions, and phase-out plans.

Collaborate with medical affairs to ensure evidence-based marketing.

3. Marketing Campaigns

Design and execute multi-channel marketing campaigns (digital, print, conferences, CME programs, KOL engagement).

Oversee marketing collateral, promotional tools, and educational content for healthcare professionals.

Ensure compliance with all ethical marketing and industry regulations.

4. Market Research & Analytics

Commission and analyze market research, prescription data, and sales performance.

Track ROI of marketing campaigns and recommend optimization strategies.

Identify emerging therapeutic trends and patient needs.

5. Stakeholder Engagement

Build and maintain relationships with Key Opinion Leaders (KOLs), healthcare providers, and institutions.

Collaborate closely with the sales team to align marketing initiatives with sales targets.

Work with regulatory and compliance teams to ensure approval of promotional materials.

6. Team Leadership & Budgeting

Lead, mentor, and develop the marketing team.

Manage marketing budgets and ensure cost-effective resource allocation.

Report marketing performance metrics to senior management.

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Qualifications & Requirements

Bachelors degree in Pharmacy, Life Sciences, Marketing, or related field (MBA in Marketing preferred).

610 years of experience in pharmaceutical marketing (at least 23 years in a managerial role).

Strong understanding of pharma regulatory frameworks and ethical marketing practices.

Proven track record in product launches and lifecycle management.

Excellent communication, analytical, and leadership skills.

Ability to work cross-functionally in a fast-paced, compliance-driven environment.