Marketing Officer

Location

Aldenham Prep School Riyadh

Department

Administration

Contract type

Full-time

Join a leading British international school in Riyadh

Aldenham Prep School Riyadh delivers an exceptional British-style education under the ethos of the prestigious Aldenham Foundation (UK). We are seeking an experienced and innovative Marketing Officer to lead the development and execution of a dynamic marketing and communications strategy that enhances the school’s visibility, reputation and enrolment growth.

About the role

As Marketing Officer, you will be the creative force behind our brand identity, digital presence, community outreach and promotional campaigns. You’ll play a key role in shaping the public image of the school, increasing engagement with key audiences, generating qualified admissions enquiries and supporting enrolment goals. This position requires strategic thinking, creativity, strong collaboration with leadership, staff, parents and pupils, and the ability to manage multiple campaigns and stakeholders effectively.

Key responsibilities

Strategic marketing & branding

• Develop and implement a results-driven annual marketing strategy and campaign calendar aligned with school goals and enrolment objectives.
• Ensure consistent messaging and brand identity across all channels and materials.
• Identify and engage key target audiences, including local and international families, corporate organisations, relocation companies, embassies, compounds, nurseries and community groups.

Public relations & school promotion

• Build strong relationships with local media, press, educational partners, corporate organisations, relocation companies, embassies and community groups.
• Represent the school at public events, fairs, exhibitions, corporate events, networking opportunities, open days, workshops and promotional activities.
• Promote the school’s achievements, values and unique offerings.

Digital marketing & content creation

• Manage the school website, social media platforms, email campaigns and digital advertising.
• Plan, execute and monitor digital marketing campaigns across Meta, Google and other appropriate platforms.
• Create and curate engaging content, including newsletters, videos, photography, blog posts, case studies, brochures, advertisements and promotional campaigns.
• Monitor performance metrics, enquiry sources, campaign effectiveness and digital engagement, and optimise digital outreach accordingly.
• Conduct A/B testing of digital advertisements, landing pages, email campaigns and key marketing messages to improve engagement, lead generation and conversion performance.

Community engagement

• Organise open days, campus tours and promotional events.
• Collaborate with staff, pupils and parents to showcase success stories and build trust.
• Encourage pupil voice and family participation in marketing initiatives.
• Build relationships with compounds, nurseries, corporate organisations, relocation companies, embassies and community groups to generate admissions opportunities and strengthen engagement.

Market research & analysis

• Conduct research on market trends, community expectations, competitor activity and developments within the Saudi education sector.
• Provide insights to keep the school ahead of marketing and education trends.
• Monitor marketing performance, analyse enquiry sources and campaign effectiveness, and prepare regular reports with recommendations for continuous improvement.

Admissions support

• Work closely with the Admissions team and Call Centre to deliver campaigns that drive enrolment.
• Align marketing efforts with the admissions journey from enquiry to enrolment.
• Develop lead-generation campaigns, promotional materials, communication plans, follow-up activity and conversion initiatives.

Budget management

• Manage the marketing budget responsibly and report on campaign ROI.
• Provide regular updates to the Headmaster and leadership team.

Qualifications

Required:

• Bachelor’s degree in Marketing, Communications, Business, or related field;
• Experience with digital marketing tools, event planning and branding.

Preferred:

• Master’s degree or professional certification in marketing/communications;
• Experience in an international school or education sector.

Skills

• Exceptional written and spoken English.
• Strong organisational and multitasking abilities.
• Creative mindset with attention to detail.
• Proficient in digital tools, including Google Analytics, social media platforms, CMS, CRM and email-marketing platforms.
• Strong communication, presentation and project-management skills.
• Bonus: Arabic language skills; confidence in presenting data and reports; basic graphic design or video-editing skills.

Personal attributes

• Professional, culturally aware and people-focused.
• Proactive, enthusiastic and passionate about education.
• Resilient and adaptable, with a solutions-driven mindset.
• Committed to safeguarding and promoting pupil welfare.

Working conditions

Based at the Aldenham Prep Riyadh campus, Sunday to Thursday.
Occasional evening or weekend work required for events or community engagements.

How to apply

Please submit your CV and a cover letter outlining your suitability for the role. Local candidates are encouraged to apply.