Marketing Operations Intern
Objective
As a Marketing Operations Intern, you will work directly with the Marketing Strategy & Operations Manager in the Merchant Services Performance team. Marketing operations play a pivotal role in our marketing strategies to deliver engaging & personalized experiences across channels while providing actionable insights through data. Our goal is to master and harmonize our Marketing Platform across all business units to ensure teams have top-tier data quality, synergies, and standardized workflows to reach their full capabilities. The future intern will have a chance to contribute to the success of our Operation initiatives for Marketing.
Activity
· Build documentation of our Marketing Platform policies, processes, and procedures
· Support the quarterly Marketing Operations audit to enhance our operational workflows, providing recommendations on improvements
· Working extensively with CRM tools such as Pardot / Account Engagement and Salesforce
· Actively support local Marketing Managers in their Pardot / Account Engagement content builds (forms, engagement programs, access, etc.) to ensure they meet guidelines and best practices.
· Support the teams on ABM tools (e.g. Demandbase) and webinar platforms, from set-up and execution to reporting
· Support the build and monitoring of our 3rd Party connectors to our marketing platform
· Support the build and maintain data sources in our data warehouse (Azure) and reports in Power BI
· Assist the team in administering, evaluating, and reporting our Operational KPIs
· Support the transformation of integrating marketing data into all teams to reduce "gut feel" decisions
· Opportunity to participate in other projects related to Marketing Operations & Strategy
How are you
We look for big thinkers. People who can drive positive change, step up and show what’s next – people with passion, can-do attitude and a hunger to learn and grow. In practice this means:
· Currently in a Master's or Bachelors Program pursuing Marketing, Data Analytics, Strategy, or a related business field
· Experience in a marketing role and proficiency with analytic tools such as but not limited to Tableau, Power BI, or Google Data Studio
· A strong interest in Salesforce and comfortable working with Marketing/Sales data
· Great communication skills when working with multiple stakeholders (at an international level)
· Problem-solving skills
· Prior hands-on experience with marketing automation tools (e.g. Pardot / Account Engagement, Marketo, HubSpot)
· Communicate effectively in English (Day-to-day working Language)
· A strong interest in the tactical impact Marketing Operations and Data have on a business
· Solid organizational skill
Perks and Benefits
At Worldline you’ll get the chance to be at the heart of the global payments technology industry and shape how the world pays and gets paid. On top of that, you will also:
· Be part of a company driven by a strong desire to do good and recognized as one of the top 1% most sustainable companies in all sectors worldwide.
· Work with inspiring colleagues and have the opportunity to learn, develop and accelerate your career (access to the e-Learning training platform, etc.).
· 75% reimbursement of public transport fares.
· Access to CSE ticketing
· Access to our company restaurant
· Receive a monthly bonus
· Internship duration: up to 6 months
At Worldline you’ll get the chance to be at the heart of the global payments technology industry and shape how the world pays and gets paid. On top of that, you will also:
· Be part of a company driven by a strong desire to do good and recognized as one of the top 1% most sustainable companies in all sectors worldwide.
· Work with inspiring colleagues and have the opportunity to learn, develop and accelerate your career (access to the e-Learning training platform, etc.).
· 75% reimbursement of public transport fares.
· Access to CSE ticketing
· Access to our company restaurant
· Receive a monthly bonus
· Internship duration: up to 6 months