Marketing Specialist

Key responsibilities

The marketing specialist is responsible for planning, executing, and optimizing marketing campaigns that increase brand awareness, generate leads, and support business growth. This role works closely with internal teams and external partners to create engaging content, analyze campaign performance, and ensure consistent brand messaging across all marketing channels.

Plan and execute marketing campaigns across digital and offline channels.
Develop and manage marketing content for social media, email, website, and promotional materials.
Coordinate with designers, agencies, and vendors to produce marketing assets.
Monitor campaign performance and prepare reports with insights and recommendations.
Conduct market research and competitor analysis to identify trends and opportunities.
Support product launches, events, exhibitions, and promotional activities.
Manage social media calendars and collaborate on content creation.
Assist in maintaining the company's website and digital presence.
Track marketing budgets and ensure campaigns are delivered within budget.
Ensure all marketing activities align with brand guidelines and company objectives.

Requirements

Bachelor's degree in marketing, business administration, communications, or a related field.
2–4 years of experience in marketing or a similar role.
Experience in digital marketing and campaign management.
Proficiency in Microsoft Office and marketing tools.