ABOUT DECISELY:

At Decisely, we are on a mission to revolutionize the InsurTech industry by delivering innovative benefits, compliance, and HR solutions that genuinely make a positive difference for our clients and our organization. As a client-centric company, we are deeply committed to delivering exceptional customer service and building strong, lasting relationships with our clients. We seek passionate, service-driven individuals who share our dedication to putting clients first. We believe in creating a workplace where everyone feels valued, empowered, and inspired to bring their best selves to work, while contributing to a service-oriented environment that ensures our clients' success.

POSITION SUMMARY:

We are seeking a versatile and results-driven Marketing Specialist to join our fully remote team. This role is ideal for a creative and analytical marketer who thrives in a collaborative environment and can manage the full lifecycle of marketing initiatives—from ideation to execution to performance analysis.

You will help lead multi-channel marketing campaigns (such as email, digital advertising, paid media, and content marketing) with a strong focus on HubSpot marketing automation. You’ll collaborate with sales and product teams to align marketing activities with business goals, driving measurable results in brand awareness, lead generation, and client engagement.

KEY RESPONSIBILITIES:

Campaign Management & Execution

· Plan, develop, and execute integrated marketing campaigns across email, digital advertising, social media, and paid media channels.

· Write compelling marketing copy for emails, landing pages, ads, and campaign collateral.

· Coordinate campaign calendars, deadlines, and deliverables to ensure timely execution.

Email Marketing & Automation

· Manage our Martech including, but not limited to ActiveCampaign and HubSpot Marketing Hub to create, schedule, and send targeted email campaigns.

· Build and optimize automated workflows for lead nurturing, onboarding, and re-engagement.

· Monitor deliverability, engagement, and conversion metrics to improve performance.

Digital & Paid Media

· Help manage digital advertising campaigns across Google Ads, LinkedIn, Meta, and other platforms.

· Develop and optimize ad creative, targeting parameters, and bidding strategies.

· Track ROI and adjust campaigns to maximize efficiency and impact.

Content & Marketing Support

· Collaborate with internal teams to support blog posts, newsletters, and social media content as needed.

· Ensure messaging aligns with brand voice and visual identity.

· Support the creation of sales enablement materials and event activations as needed.

Collaboration & Cross-Functional Support

· Partner with Enterprise Sales & Inside Sales to align marketing efforts with lead generation and revenue targets.

· Work with design, marketing, and product teams to ensure high-quality campaign assets.

· Provide input on marketing technology improvements, processes, and integrations.