Marketing Specialist

Position: Marketing Specialist
Location: Onsite - Fort Lauderdale, ​Florida

THE ROLE:
We are seeking a highly organized, detail-oriented Marketing Specialist to support the North America Marketing team. This role is responsible for managing day-to-day marketing operations, coordinating campaign execution, tracking budgets, supporting field and channel marketing initiatives, and ensuring marketing programs are executed efficiently.

The ideal candidate is a proactive self-starter who thrives in a fast-paced environment, can manage multiple projects simultaneously, and enjoys collaborating with cross-functional teams. This role will work closely with the Field and Channel Marketing Managers (FCMMs), the VP of Marketing for North America, Sales, Finance, and other internal stakeholders to support the successful execution of marketing programs and events.

Responsibilities

• Bachelor's degree in marketing, Business, Communications, or a related field.
• 3–5 years of experience in Marketing, Marketing Operations, Field Marketing, Marketing Coordination, or a related role.
• Proficiency with Microsoft Office, including Excel, PowerPoint, and Word.
• Experience with CRM platforms (such as Microsoft Dynamics) and marketing automation tools (such as Act-On).
• Experience supporting marketing campaigns, field marketing programs, and events.
• Experience with budget tracking, invoice processing, and MDF administration.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Strong analytical, problem-solving, and communication skills.
• Strong copywriting and editing skills for marketing campaigns and promotional content.
• Experience managing website content using WordPress or a similar CMS is a plus.
• Experience creating marketing performance reports and dashboards is preferred.
• Experience working in B2B technology, SaaS, or channel marketing environments is preferred.

Personal Skills:

• Demonstrates flexibility, integrity, and strong problem-solving skills
• Builds collaborative, responsive working relationships across all levels of the organization
• Highly detail-oriented with exceptional organizational and follow-through skills
• Exhibits a proactive, accountable, and results-driven work ethic
• Self-starter who takes initiative and drives tasks to completion in fast-paced environments
• Communicates clearly and consistently, ensuring timely responses and alignment across stakeholders
• Ability to work independently with minimal supervision while maintaining high visibility and reliability

• Support the execution of North America marketing operations and programs.
• Manage and maintain the North America marketing calendar.
• Track marketing budgets and MDF spend, ensuring accuracy and compliance.
• Collect, process, and track marketing invoices and related documentation.
• Coordinate marketing project timelines and ensure deliverables stay on schedule.
• Manage lead administration within the marketing automation platform and CRM.
• Track and report on campaign, webinar, and event performance.
• Maintain the Account-Based Marketing (ABM) target account list.
• Write and edit copy for campaigns, webinars, emails, social media, and promotional materials.
• Coordinate event marketing logistics, including shipping, inventory, and return of marketing assets.
• Collaborate with Sales, Channel, Finance, Design, and other cross-functional teams to execute marketing initiatives.
• Support field marketing events, partner programs, and additional marketing projects as needed.

Requirements

• Support the execution of North America marketing operations and programs.
• Manage and maintain the North America marketing calendar.
• Track marketing budgets and MDF spend, ensuring accuracy and compliance.
• Collect, process, and track marketing invoices and related documentation.
• Coordinate marketing project timelines and ensure deliverables stay on schedule.
• Manage lead administration within the marketing automation platform and CRM.
• Track and report on campaign, webinar, and event performance.
• Maintain the Account-Based Marketing (ABM) target account list.
• Write and edit copy for campaigns, webinars, emails, social media, and promotional materials.
• Coordinate event marketing logistics, including shipping, inventory, and return of marketing assets.
• Collaborate with Sales, Channel, Finance, Design, and other cross-functional teams to execute marketing initiatives.
• Support field marketing events, partner programs, and additional marketing projects as needed.

Benefits

• Health, dental, vision, and prescription benefits (employee premiums covered by IGEL)
• 11 company-paid holidays per year
• 18-22 days of PTO per year (18 days in year 1, 20 days starting in year 2 and 22 days after 5 years of service)
• Sick time of 10 days per year, with rollover of unused days
• 401(k) plan with 100% company match, up to $15,000 per year
• Paid maternity and paternity leave
• Monthly home office allowance
• Remote working opportunities and flexible working times, so you can combine your demanding work with your personal goals
• Employee Assistance Program (EAP) and Financial Wellness tool
• Company-paid life insurance policy, long-term disability (LTD), and short-term disability (STD) coverage
• Wellbeing apps, including Rightway, Headspace and Wellhub
• Training and development opportunities to advance your career
• President’s Club for the highest performing salespeople and overachievers
• An amazing culture powered by a workplace run on trust, empowerment, and feedback with a positive, inspiring working atmosphere
• A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals, together with you!

IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.

Additional information:
Please click here to access the information according to art. 13 data protection regulation (DSGVO) for applicants