Marketing Specialist
The Marketing Specialist will be responsible for executing and managing effective marketing campaigns tailored for real estate projects. The candidate should have a proven track record in achieving results through both digital and traditional marketing strategies.
Key Responsibilities
Campaign Management
- Plan, launch, and monitor digital and traditional marketing campaigns for residential and commercial projects.
Lead Generation
- Enhance advertising spend efficiency and target clients through Google Ads, Meta platforms, and local real estate channels to attract potential buyers and investors.
Market Analysis
- Monitor real estate market trends in Riyadh, competitor activities, client needs, and adjust marketing strategies based on results.
Content Strategy
- Oversee the production of project brochures, virtual tours, and social media content with high-quality promotional materials.
Reporting Preparation
- Measure return on investment (ROI) for campaigns, cost per lead, conversion metrics, and prepare weekly performance reports for management.
Skills
- Minimum of 3 years of experience in marketing, with a focus on the real estate sector.
- Deep knowledge of the Saudi real estate market, particularly in Riyadh.
- Proficient in digital marketing platforms, managing social media, and CRM systems.
- Excellent communication skills in both Arabic and English.
- Strong analytical skills with a focus on measuring ROI and optimizing conversion metrics.