Marketing Specialist

Built on Experience. Built for Skill. Built for You.

Keel was formed by bringing together three industry leaders combining generations of hands-on expertise in steel fabrication, shipbuilding, aerospace, and defense manufacturing.

That means when you join Keel, you’re joining a team backed by decades of proven craftsmanship and real-world results.

We build ships, defense systems, aerospace components, and heavy steel structures that serve critical missions — and we do it with pride.

Your Mission:

As a Marketing Specialist at Keel, you will be responsible for planning, implementing and analyzing branding, market research, advertising, public relations, sales promotions and sales to promote company growth through inventive, imaginative and creative endeavors.

Explore the Depth of the Role:

• Develop, provide and execute marketing tools (content development, customer discovery maps, event planning, promotional items, etc.) to assist with business development.
• Exceptional judgment and discretion are required as position often deals with matters of significant confidential information, such as organizational direction and position changes.
• Conduct market research to identify clients, sector opportunities and competition.
• Create marketing collateral, including sales sheets, brochures, presentations and electronic campaigns.
• Concept development and execution to reach target audience through appropriate channels such as social media, company websites, e-mail, radio, press releases, digital display boards, etc.
• Organize and assist with marketing activities including meetings, speaking engagements, seminars, trade shows and exhibits.
• Responsible to ensure high-quality standards for submitted proposals and maximizing our probability of winning new business.
• Position requires a high degree of autonomy.