Marketing Specialist

· Assist in calendar planning, brand initiatives, budgeting and business presentations

· Identify the target audience and the most suitable products and services for each market segment

· Support marketing manager in developing and executing marketing strategies/plans, campaigns and measures to help the company in achieving its short- and long-term strategic goals

· Create the verbal content of marketing campaigns and identify the most suitable marketing tools and coordinate with the Visual Communication Specialist to ensure alignment of content creation

· Draft and edit all external communications for the company (i.e. newspaper articles, public announcements, content of external communication documents and marketing campaigns, etc.)

· Conduct market research by developing and executing various research methods (i.e. interviews, surveys, focus groups, etc.) and continuously analyze the competitive environment whilst paying close attention to consumer trends, brand awareness and henceforth provides market forecast reports

· Prepare new product marketing plans for the introduction of new products in cooperation with the Sales Team

· Monitor the progress of marketing campaigns using various metrics and submit reports of the overall performance

· Support press release, press ads, and coordinate with media agencies to launch company’s public relation activities under the supervision of the Marketing Manager

· Ensure maintenance of highest standards of professional conduct, ethics and integrity in provision of the services.

· Any other relevant work assigned by the department manager.

Skills

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

3–5 years of experience in marketing, preferably within the FMCG, retail, or pharmaceutical industry.

Strong knowledge of marketing strategy development, brand management, and campaign execution.

Experience in conducting market research, consumer insights analysis, and competitive benchmarking.

Ability to develop marketing plans for new product launches and support go-to-market strategies.

Excellent content writing and editing skills for marketing campaigns, press releases, advertisements, and corporate communications.

Experience coordinating with creative teams, media agencies, and external vendors.

Proficiency in monitoring campaign performance using marketing metrics and preparing analytical reports.

Strong presentation, budgeting, calendar planning, and project coordination skills.

Excellent communication, interpersonal, and stakeholder management abilities.

Proficient in Microsoft Office (Excel, PowerPoint, Word); knowledge of digital marketing and analytics tools is an advantage.