Marketing Specialist

Assist in calendar planning, brand initiatives, budgeting and business presentations

Identify the target audience and the most suitable products and services for each market segment

Support marketing manager in developing and executing marketing strategies/plans, campaigns and measures to help the company in achieving its short- and long-term strategic goals

Create the verbal content of marketing campaigns and identify the most suitable marketing tools and coordinate with the Visual Communication Specialist to ensure alignment of content creation

Draft and edit all external communications for the company (i.e. newspaper articles, public announcements, content of external communication documents and marketing campaigns, etc.)

Conduct market research by developing and executing various research methods (i.e. interviews, surveys, focus groups, etc.) and continuously analyze the competitive environment whilst paying close attention to consumer trends, brand awareness and henceforth provides market forecast reports

Prepare new product marketing plans for the introduction of new products in cooperation with the Sales Team

Monitor the progress of marketing campaigns using various metrics and submit reports of the overall performance

Support press release, press ads, and coordinate with media agencies to launch company's public relation activities under the supervision of the Marketing Manager

Ensure maintenance of highest standards of professional conduct, ethics and integrity in provision of the services.

Any other relevant work assigned by the department manager.