Media Buyer Specialist

Description

At Rubikal, we build exceptional software teams and deliver innovative digital solutions to clients around the world. We're growing our marketing team and looking for a results-driven Media Buyer Specialist who has experience in the software industry and a proven track record with Meta, Google, and LinkedIn Ads.

About the role

We're seeking a strategic and data-driven Media Buyer Specialist to plan, execute, and optimize paid advertising campaigns that generate high-quality leads and increase brand awareness. The ideal candidate has hands-on experience managing campaigns for software or technology companies and executing marketing activities that align with regional expansion strategies, specifically focusing on the GCC market.

Key responsibilities

• Develop, execute, and continuously optimize paid acquisition campaigns across LinkedIn, Google Ads, and Meta to drive high-quality leads and maximize ROI.
• Own the end-to-end campaign lifecycle, including audience research and segmentation, budget planning and forecasting, bid strategy, campaign execution, and A/B testing.
• Collaborate with the design and content teams to produce high-performing ad creatives, marketing assets, and compelling copy that align with the Rubikal brand and drive conversions.
• Monitor, analyze, and report on campaign performance using key marketing metrics, transforming data into actionable insights to improve campaign effectiveness and support pipeline growth.
• Plan and execute marketing initiatives that support Rubikal's regional growth strategy, with a strong focus on generating demand and expanding brand presence across the GCC market.
• Stay up to date with the latest digital advertising trends, platform updates, and industry best practices, proactively identifying opportunities to improve campaign performance.

Requirements

• 2-3 years of hands-on experience in B2B marketing within a software company, SaaS business, or technology agency.
• Strong understanding of the GCC market, including its digital landscape, customer behavior, cultural nuances, and regional market dynamics.
• Proven expertise in managing paid media campaigns, with advanced proficiency in LinkedIn Ads (required). Experience with Google Ads and Meta Ads is a strong advantage.
• Demonstrated ability to analyze complex campaign data and translate insights into clear, actionable recommendations and performance reports for stakeholders.
• Proven track record of planning, executing, and optimizing end-to-end marketing campaigns that drive measurable business results.
• Strong analytical, communication, and project management skills, with the ability to manage multiple campaigns simultaneously in a fast-paced environment.

Benefits

• Work with a passionate and collaborative team.
• Be part of a fast-growing software company serving international clients.
• Opportunities for professional growth and career development.
• Competitive compensation and a supportive work environment.