Meta Media Buyer

dNovo Group is looking for a Meta Media Buyer. This is a remote role for someone who knows how to build a paid social strategy, analyze performance data, identify growth opportunities, and turn insights into better campaigns, funnels, messaging, and creatives.

Base pay + performance bonuses.
Note: Candidates whose primary experience is in gambling, betting, adult, or other grey-hat industries will not be considered.

What you’ll do

Plan, launch, and optimize ad campaigns across Meta.
Research and identify profitable audiences to maximize campaign ROI.
Monitor, analyze, and optimize campaigns to improve performance and efficiency.
Develop creative strategy for paid social campaigns, including hooks, messaging angles, ad concepts, and testing ideas.
Develop briefs for ad assets (static, video) aligned with campaign objectives
Write ad copy for paid social campaigns.
Stay up to date with Meta advertising policies, industry trends, and optimization tools.
Deliver weekly and monthly performance reports.
Monitor performance metrics such as CPA, CPL, CTR, CPC, CPM, and ROAS, and make data-driven optimization decisions.

What’s required:

Proven experience as a Media Buyer with strong expertise in Facebook and Instagram traffic.
Experience managing $10k+ monthly ad budgets in Tier-1 markets.
Case studies / proven results in lawyer, medical, and other professional service industries.
Deep experience with Meta Ads Manager (campaign builds, testing, budget pacing, audiences).
Strong understanding of advertising metrics (CPA, CPM, CPC, CTR, CPL) and experience optimizing them.
Experience developing ad copy, hooks, and messaging for paid social campaigns
Experience using AI tools to improve ad creative production, copywriting, research, and testing workflows
Strong understanding of creative testing and paid social content performance
Comfortable researching new angles, trends, offers, and competitors to identify what will work
Analytical mindset with experience using analytics tools and organizing data.
Excellent communication skills and willingness to contribute ideas for process improvement.

What we offer

Competitive salary + performance-based bonuses
Opportunity to work across a variety of industries and clients
No micromanagement or unnecessary bureaucracy
Friendly and dynamic work environment