NA Brands Manager

Non-Alcoholic (NA) Brands ManagerLocation: Roswell, New MexicoRevision Date: March 2026

FLSA: Exempt
Company Overview:We are dedicated to quality and exceptional service. We offer a diverse range of beverages and foster partnerships, driven by humble, aggressive, and honest practices to ensure innovation and customer satisfaction.
General Description: The Brand Manager is responsible for overseeing the development, coordination, and daily management of assigned non-alcoholic brands across all sales channels. This role acts as the primary liaison between the sales team and key suppliers, ensuring effective communication and collaboration. Key responsibilities include managing inventory, developing business plans, creating incentive programs, and identifying opportunities to drive growth and achieve sales targets.This role operates with minimal supervision, and the expectation is for the individual to establish procedures for how and when to complete tasks.
Duties & Responsibilities:

• Manage inventory to maintain consistent days on hand and create purchase orders.
• Collaborate with financial operations on product pricing strategies, new item setups, and go-to-market plans.
• Analyze the L&F portfolio to identify gaps and potential new item additions.
• Drive brand success by actively supporting and communicating with sales teams and chain account managers.
• Work with assigned suppliers on sales incentives and market initiatives.
• Develop strategies for product allocations across markets.
• Track, monitor, and update the execution of programs for assigned suppliers.
• Maintain regular communication with suppliers regarding programs, product changes, and market updates.
• Coordinate with internal departments on product changes, program updates, and market developments.
• Other duties as assigned.