Outside Sales

The Application Specialist serves as a technical and relationship-driven sales professional, responsible for identifying opportunities, supporting customers with product and application expertise, and driving profitable growth within a defined territory. This role bridges technical application knowledge and consultative sales, ensuring customers receive optimal solutions for their hose, fitting, and fluid transfer challenges.

The ideal candidate combines a strong technical aptitude with an entrepreneurial mindset, excelling at converting opportunities into long-term customer partnerships.

• Develop new business opportunities through direct customer engagement, field visits, phone, and digital communication channels.

• Manage and grow existing accounts by understanding customer applications, pain points, and long-term goals.

• Follow up on quotes, leads, and inquiries to ensure conversion and customer satisfaction.

• Meet or exceed monthly and annual sales targets with a focus on profitable growth.

Customer Application Support

• Provide technical consultation to customers on hose assemblies, fittings, and system applications.

• Work with internal teams (inside sales, purchasing, fabrication, and engineering) to deliver solutions that meet customer specifications.

• Troubleshoot field issues and recommend appropriate product or system modifications.

• Conduct product demonstrations, application reviews, and joint calls with outside sales or supplier representatives.

Account Management

• Build and maintain a robust customer database and territory plan within CRM.

• Document customer visits, quotes, and opportunities consistently.

• Collaborate with Account Managers and Inside Sales to ensure seamless service delivery.

• Manage time and territory strategically to maximize coverage and efficiency.

S/Continuous Improvements/Records/Human Resources/Job Descriptions Last Printed 10/8/2025

Product Knowledge & Continuous Improvement

• Maintain expert-level product knowledge across assigned product categories.

• Attend training sessions, supplier workshops, and trade shows to stay current on new technologies and market trends.

• Recommend product line improvements and opportunities based on customer feedback and field experience.