Paid Media Analyst
Paid Media Analyst
Aprende Institute is a leading online education platform in Latin America, offering more than 40 diploma programs for those who want to grow personally and professionally, or start their own business.
The Position
We are seeking a Paid Media Analyst to join our team in México. This position focuses on lead generation through paid digital campaigns in the US Hispanic market.
Salary: MXN $38,410
Location: México - Ciudad de México (Hybrid)
Academic Background in:
- Marketing
- Advertising
- Social Communication (with an emphasis in digital marketing or media)
- Business Administration (with a focus on marketing or commercial strategy)
- Digital Marketing Engineering
- International Business (with experience in digital advertising and lead generation)
Additional certifications (Meta Blueprint, Google Ads, TikTok Ads Academy, HubSpot, etc.) are a plus.
What you'll do:
- Plan, execute, and optimize campaigns in Meta Ads (Facebook and Instagram)
- Manage Google Ads (Search, Display, Video, Performance Max)
- Execute campaigns on TikTok Ads and other social platforms
- Define and manage budgets to meet CPL, CPA, and ROAS goals
- Analyze KPIs, create reports, and generate insights for optimization
- Collaborate with creative and marketing teams to design effective resources
- Identify new audiences, trends, and growth opportunities
- What we're looking for:
- 2+ years of digital agency experience managing paid media for lead generation
- Experience in Meta Ads and Google Ads
- Working knowledge of TikTok Ads
- Strong skills Budget management and analysis skills
- Creative, independent, and problem-solving skills
- Intermediate English (preferred)
- Certifications in Meta Blueprint, Google Ads, or TikTok Ads are a plus.
Key Skills
- ️ Effective communication
- ️ Organization and time management
- ️ Adaptability
- ️ Empathy and teamwork
If you are passionate about paid media and want to make an impact in the digital education industry, we would love to meet you!
Apply now and be part of our mission at Aprende Institute!