Paid Media Analyst

You configure, publish, monitor, analyze, and optimize paid media campaigns across LinkedIn Ads, Google Ads, and Meta Ads. You improve targeting, bidding, budgets, creatives, landing pages, tracking, and attribution while producing business-focused reports and collaborating on media strategy and creative development.

Responsibilities

• Configure, publish, and manage Meta Ads, Google Ads, and LinkedIn Ads campaigns end to end
• Operate LinkedIn Ads account- and role-based targeting campaigns
• Monitor performance daily and optimize bids, audiences, keywords, creatives, and landing pages
• Propose media tests, campaign structures, targeting hypotheses, and budget distribution
• Ensure correct campaign tracking through UTMs, conversion events, CRM integrations, and analytics tools
• Produce performance analyses and reports focused on CPL, opportunity cost, and influenced pipeline
• Brief and review creatives with the content and design teams
• Track platform updates, algorithm changes, new formats, privacy policies, and tracking changes

Requirements

• Practical experience configuring and optimizing LinkedIn Ads, Google Ads, and Meta Ads campaigns with demonstrable results
• Experience or familiarity with LinkedIn Ads campaign structures, targeting by role, company, and industry, and ad formats
• Knowledge of modern paid media fundamentals, platform machine learning, targeting strategies, bidding strategies, and creative performance
• Knowledge of tracking and measurement, including pixels, conversion APIs, Google Tag Manager, UTMs, and attribution
• Strong analytical ability to interpret data, identify problems, and propose actions independently
• Good written communication for documenting learnings, reporting results, and aligning with the team
• Previous experience in B2B SaaS or longer sales cycles is a plus

Benefits

• 30 days of paid leave after one year
• Caju food and transportation allowance for hybrid or onsite employees
• Wellhub
• Conexa telemedicine and Psicologia Viva
• Two monthly nutritionist consultations
• Two monthly psychologist consultations
• General practitioners and specialists at reduced telemedicine prices
• 15% discounts on Dasa network examinations
• 20% to 30% discounts at Pague Menos pharmacies
• Parking allowance
• Birthday month day off