Performance Marketing Manager
About
Are you ready to build the primary care platform of the future by becoming an integral part of a dynamic team? If you also believe in the positive transformative power of technology in bringing primary care to the next level - join us!
Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, and other relevant platforms
- Manage campaign budgets, spending pace, and performance reporting across all channels
- Develop and implement testing frameworks for creatives, ad copy, audiences, and landing pages
- Set up and maintain accurate campaign tracking and attribution using GA4, pixels, and UTM parameters
- Analyze performance data and translate it into actionable insights and recommendations for stakeholders
- Stay up to date with platform updates, industry trends, and emerging advertising opportunities
- Collaborate with internal teams on creative briefs, landing page optimization, and overall campaign strategy
Requirements
- 2–5 years of hands-on experience in performance marketing, preferably within a SaaS or digital health environment
- Strong expertise in Google Ads (Search, Performance Max, Display) and Meta Ads
- Solid understanding of campaign tracking, attribution models, and marketing analytics
- Analytical, data-driven mindset with the ability to present insights clearly to non-technical stakeholders
- Native or near-native proficiency in German, with the ability to write effective marketing copy and a deep understanding of the local market
- Ability to work independently, prioritize tasks, and thrive in a fast-paced environment
- Strong experimentation mindset with a continuous focus on testing and optimizing bidding strategies, automations, and workflows
- Bonus: Experience managing multi-location or local advertising campaigns, ideally across a distributed network of physical locations
Work Setup
- Flat hierarchies and a collaborative working environment
- Attractive compensation package
- Option for remote work
- Flexible working hours with a high degree of personal responsibility