PPC specialist
You will create, launch and optimize PPC campaigns across search and social channels. You will analyze campaign data, monitor budgets and bids, and track KPIs to improve performance. You will perform keyword research, design A/B tests, write concise ad copy when needed, and reduce click fraud risks.
Responsibilities
- Develop paid channel strategies
- Create and plan PPC campaigns and A/B tests
- Oversee and optimize existing campaigns
- Manage search platform accounts such as Google Ads
- Select keywords and target audiences
- Monitor budgets and adjust bids to improve ROI
- Track KPIs and analyze performance
- Write attractive and concise ad copy when needed
- Maintain partnerships with ad platforms and vendors
- Identify and reduce click fraud
- Stay current with PPC trends
Requirements
- Proven experience as a PPC manager or digital marketing specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple ad platforms such as Google Ads and Facebook
- Working knowledge of analytics tools such as Google Analytics
- Hands-on experience with optimization, search query reports and keyword research in Google Ads
- Data-driven mindset
- Fluent English
Benefits
- Flexible working hours
- Work with industry professionals
- Multicultural and diverse environment
- Free parking
- Learning budget
- Sports and leisure facilities
- Possibility to work remotely
- Time off when needed
- Workspace budget or tools