Product Manager - Insect Control

About this job:

Set and implement CU direction for Fungicide / Insecticide Product in line with Territory Crop / Indication strategies to deliver CU strategy and enable profitable market share growth
Co-develop PPD, PLCM, and brand planning in collaboration with Territory Asset Head
Build portfolio strategies aligned to market need & supporting delivery of CU 5-year plan
Ensure that country brand plans are aligned to Territory Asset strategies
Operational marketing aspects for the CU (e.g. SOP, Pricing, SPP, HPC, etc.)
Maximize profit generated from Fungicide / Insecticide portfolio
Act as a contact point for Territory functions on Insecticide Product strategy and portfolio-related matters for alignment

Accountabilities:

Lead brand planning, post-patent-defense, product lifecycle managaement, and value & portfolio pricing for Fungicide / Insecticide Product
Lead NPI excellence through leadership and coordination of an NPI team and overall process (where relevant)
Contribute as a Key member of the CU Commerical Team (CCT) and Territory Portfolio Leadership team (TPLT), and crop campaign teams, ensuring that operational decisions are aligned to asset strategies and maximize value of assets across crops
Lead development of 5-year CU portfolio plan to enable profitable market share growth and gain consensus on priorities and resource plans
Develop and monitor market intelligence, bringing customer insight into brand strategies and marketing plans
Work with CU Head of Marketing and Territory Asset Heads to reassess key priorities for current year activities to ensure optimal resource allocation.
Pricing (value, portfolio)

Bachelor’s degree in Science, Business Administration, Engineering or related field.
Minimum 7 – 10 years’ work experience in Agricultural chemicals, having worked either in commercial or technical role in Agricultural companies.
Good in working with Customers and Channels in country
Understand market dynamics and competitive environment in CU Insecticide product markets and translate it into strategy.
Designs effective product life cycle management strategy and brand strategy
Ability to apply MaSE pillars effectively
- Creates strong, distinctive brand
- Delivers distinctive value proposition to customer
- Develops/implements effective pricing strategy
- Able to use market research effectively to understand customer, markets and channels
Anticipates changes in the market and adjusts strategies accordingly
Analytical & strategic thinking
Good Command in English
Influencing and negotiation
Good in Communication and presentation skills
Be able to do project management

Location: CW tower - Head Office, Bangkok

See also