Product Manager KAM
Summary
Drives account-based marketing strategy and execution for key hospital chains at a global MedTech company, engaging CXOs and clinical leaders to grow product adoption through tailored content, CMEs, and clinical engagement programs.
What You Will Do
- Own the marketing strategy and execution for assigned key hospital chains and strategic accounts.
- Develop and implement 360° account-based marketing plans aligned with revenue and business objectives.
- Engage and influence key stakeholders including CXOs, HODs, procurement teams, clinical leaders, and hospital marketing teams.
- Identify growth opportunities, white spaces, and opportunities for new product adoption across hospital networks.
- Plan and execute CMEs, clinical workshops, product demonstrations, and customer engagement programs.
- Create tailored account-specific marketing content, including ROI decks, case studies, executive presentations, and value propositions.
- Partner with KOLs and clinical experts to build evidence-based success stories, testimonials, and outcome-driven narratives.
- Collaborate closely with Sales, Product, Training, and Service teams to drive account growth and customer engagement.
- Track campaign performance, product adoption, competitive activity, and customer insights to optimize marketing impact.
- Bachelor's degree in Marketing, Business, Healthcare, Life Sciences, or a related field; MBA preferred.
- 6-10 years of experience in Key Account Marketing, Strategic Marketing, Product Marketing, or Account-Based Marketing roles.
- Strong understanding of hospital operations, clinical workflows, procurement processes, and healthcare buying cycles.
- Experience working with large healthcare chains such as Apollo, Fortis, Max, Manipal, Narayana Health, or similar organizations.
- Background in MedTech, Medical Devices, Diagnostics, Healthcare Technology, or Pharmaceutical industries.
- Excellent stakeholder management, presentation, content development, analytical, and cross-functional collaboration skills.