Product Marketing Manager
You will own product marketing campaigns from launch through customer adoption. You will develop positioning, messaging, customer content, email campaigns, and sales collateral. You will execute webinars and events, manage HubSpot automation and reporting, support launches and go-to-market initiatives, and use KPIs to improve adoption, engagement, and conversion.
Responsibilities
- Own product marketing campaigns from launch through ongoing customer adoption
- Develop product positioning, messaging, and marketing content for enterprise customers
- Build and execute email newsletters, product announcements, customer education campaigns, and lead-nurture programs using HubSpot
- Plan and execute webinars, conferences, customer events, and executive roundtables
- Create product one-pagers, presentations, case studies, sales enablement materials, and website content
- Support product launches, feature releases, and go-to-market initiatives
- Manage HubSpot CRM segmentation, workflows, email automation, reporting, and campaign performance
- Track product marketing KPIs and recommend improvements to adoption, engagement, and sales conversion
- Ensure consistent product messaging across customer touchpoints
Requirements
- Prior marketing experience within crypto, blockchain, digital assets, or Web3
- Experience in product marketing, B2B SaaS marketing, or go-to-market strategy
- Experience with HubSpot, email marketing, CRM management, and marketing automation
- Experience creating product messaging, customer communications, newsletters, and sales enablement materials
- Ability to explain technical concepts to business audiences
- Experience supporting webinars, conferences, executive events, and customer-facing marketing programs
- Ability to manage multiple concurrent product launches and campaigns
- Native English proficiency
- Based in the United States, ideally on the East Coast
Benefits
- Health insurance
- Flexible time off
- Learning and development initiatives
- Work-life-balance hours
- Team-building sessions
- Mental-health discussions
- Equity