Product Marketing Manager
Sofwave™ Medical develops cutting-edge non-invasive aesthetic technologies used by leading physicians worldwide. We are fast-growing company with industry-leading, innovation, presently in the global expansion mode, fueled by a performance-driven culture. We are seeking a motivated Product Marketing Manager to help drive the success of our global product portfolio.
Role Overview
The Product Marketing Manager will play a key role in supporting the development and execution of marketing strategies for Sofwave’s products. Working closely with cross-functional teams—including Product, Sales, R&D, Clinical, and Regulatory—you will help position our technologies, create impactful marketing materials, and support product launches that strengthen Sofwave’s global market presence.
Key Responsibilities
- Partner directly with Sales leadership and ASMs to understand field needs and improve commercial execution
- Translate clinical data, KOL advocacy, and product differentiation into simple, powerful selling tools
- Build competitive response materials, objection handling guides, customer presentations, and ROI tools
- Support customer activation after purchase — helping practices launch successfully, drive utilization, and grow their Sofwave business
- Partner with PEAK Advantage to turn practice success into scalable programs, case studies, and best practices
- Identify strong customer stories and help convert them into commercial proof points
- Capture market feedback and competitive intelligence from the field and bring those insights back into Marketing
- Support regional programs, events, and customer engagement activities
- Ensure product launches and campaigns translate into measurable field adoption
- Ability to travel (US and International) 40%