Product Marketing Specialist
You own product marketing end to end by defining positioning, messaging, go-to-market plans, paid discovery, customer intent signals, sales enablement, portfolio documentation, and competitive intelligence. You connect product, sales, customer success, and demand generation to drive pipeline and revenue.
Responsibilities
- Define product and module positioning and messaging by persona and customer journey stage
- Lead end-to-end go-to-market launches for new offerings
- Create sales materials, website content, customer communications, demos, and webinars
- Manage paid discovery through Google Ads and LinkedIn Ads
- Define offers, write advertisements, select keywords, manage budgets, and optimize for ROAS and pipeline
- Identify user-intent signals and turn them into actionable priorities for marketing and sales
- Maintain portfolio documentation
- Equip sales with pitch decks, battlecards, objection responses, and competitive intelligence
Requirements
- Solid product marketing experience in B2B SaaS, preferably enterprise sales
- Proven history leading product launches that generated pipeline
- Ability to translate technical products into business value for C-level audiences
- Experience in risk, fintech, insurance, or data is a plus
- Data-driven mindset with experience measuring and communicating work impact
- Experience in B2B paid media using Google Ads and LinkedIn Ads is a plus
- Fluency in English is a plus
Benefits
- 30 days of paid leave after one year
- Caju food and transportation allowance for hybrid or onsite employees
- Wellhub
- Conexa telemedicine and Psicologia Viva
- Two monthly nutritionist consultations
- Two monthly psychologist consultations
- General practitioners and specialists at reduced telemedicine prices
- 15% discounts on Dasa network examinations
- 20% to 30% discounts at Pague Menos pharmacies
- Parking allowance
- Birthday month day off