Project Manager
Key Responsibilities:
Project Management:
Lead the planning, execution, and delivery of digital marketing, website development, engagement marketing, and event projects.
Develop detailed project plans, schedules, and milestones; track progress, manage risks, and adjust plans as necessary.
Ensure resource allocation aligns with project needs and timelines, including coordination with event logistics teams.
Oversee the management of budgets, timelines, and deliverables for multiple concurrent projects, including events and experiential activations.
Client Relationship Management:
Serve as a point of contact for clients, ensuring clear and consistent communication throughout the project lifecycle.
Understand client goals, especially related to engagement marketing and event activations, and provide strategic recommendations to drive successful outcomes.
Manage client expectations, foster strong relationships, and address issues proactively.
Engagement Marketing & Events:
Lead the planning and execution of engagement marketing initiatives, including digital experiences, in-person activations, and events.
Collaborate with clients and internal teams to develop strategies that enhance customer engagement and drive brand interaction through live events, experiential marketing, and digital campaigns.
Coordinate all aspects of event production, from logistics and vendor management to on-site execution, ensuring seamless delivery.
Develop engagement strategies that leverage social media, content marketing, and event-based experiences to create meaningful interactions with target audiences.
Team Coordination:
Collaborate with internal teams (designers, developers, marketers, event specialists) to ensure smooth workflow and delivery.
Lead internal and client meetings to facilitate alignment and progress updates.
Help resolve any conflicts or roadblocks to ensure timely and high-quality deliverables, including last-minute changes for live events.
Quality Assurance:
Conduct regular quality checks to ensure that deliverables meet both client expectations and internal standards.
Ensure final delivery of work product aligns with defined success metrics for engagement marketing and event outcomes.
Reporting & Analytics:
Deliver regular status reports to stakeholders and clients, providing insights on both digital and experiential marketing results.
Analyze project outcomes and identify areas for process improvement, particularly in enhancing customer engagement and event ROI.