Public Relations Executive
Position summary
The PR Executive is part of a dynamic team responsible for supporting property-level communications to our customers and media. Reporting to the PR Manager, this role helps deliver on-brand messaging through traditional media, digital platforms, and social channels, with the goal of enhancing the hotel’s image and visibility. This position plays a key supporting role in preparing press materials, coordinating media activities, and assisting with the execution of PR campaigns that build awareness, drive positive coverage, and strengthen the hotel’s brand presence.
The PR Executive will also be expected to carry out essential administrative tasks such as updating media contact lists, maintaining coverage trackers, organizing press kits, and scheduling content. The role works closely with the communications, eCommerce, and marketing teams to ensure that local PR efforts are aligned and effectively integrated with wider sales and marketing initiatives.
Promote awareness of brand image internally and externally. Use sales techniques that maximize revenue while maintaining existing guest loyalty to Marriott. Communicate with potential owners via telephone to set up preview package sales or tours. Encourage guests or callers to purchase or schedule preview package sales or tours. Explain details and requirements related to attending a sales presentation to potential owners. Verify that individuals meet eligibility requirements for preview package sales or tours prior to scheduling a tour for a Marriott vacation club property.
Determine and give complimentary gifts to guests as a token of appreciation for their patronage (e.g., rewards points, show tickets). Perform general office duties to support Sales & Marketing (e.g., filing, sending emails, typing, faxing). Receive, record, and relay messages accurately, completely, and legibly.
Assist management in training, evaluating, counseling, motivating, and coaching employees; serve as a role model and first point of contact for the Guarantee of Fair Treatment/Open Door Policy process. Follow all company policies and procedures; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect the privacy and security of guests and coworkers.
Welcome and acknowledge all guests according to company standards; anticipate and address guests’ service needs; thank guests with genuine appreciation. Speak with others using