Regional E-commerce Manager

E-Commerce Manager

Location: East Singapore
Employment Type: Full-Time

About the Company

A well-established fashion and footwear retailer with a strong presence in Singapore and international markets. The company operates retail stores across Asia and other markets, alongside its own e-commerce platforms.

The company is seeking an experienced E-Commerce Manager to lead its online business, drive digital revenue growth, enhance the customer experience and oversee e-commerce operations across multiple markets.

Key Responsibilities

• Develop and execute the overall e-commerce strategy to drive online revenue and business growth.
• Manage and optimise the company's owned e-commerce websites across multiple markets.
• Oversee website performance, user experience, content quality, product presentation and conversion rates.
• Work closely with Marketing and Merchandising teams on product listings, promotions, campaigns and online content.
• Plan and execute digital marketing initiatives to increase website traffic, sales and customer retention.
• Monitor e-commerce performance using Google Analytics and other relevant analytics tools.
• Drive SEO/SEM, UI/UX, A/B testing and conversion rate optimisation initiatives.
• Analyse customer behaviour, sales performance and market trends to identify opportunities for growth.
• Monitor competitor activities and industry developments and recommend relevant initiatives.
• Identify and implement new technologies, tools and solutions to improve e-commerce capabilities and operational efficiency.
• Lead, coach and develop the e-commerce team to achieve business objectives.
• Work closely with internal stakeholders and external partners to ensure smooth execution of e-commerce initiatives.
• Ensure e-commerce activities are carried out in accordance with applicable data privacy, security and regulatory requirements.

Requirements

• Diploma or Bachelor's degree in Business, Marketing, E-Commerce, Retail Management or a related discipline.
• Minimum 3 years of relevant e-commerce experience, preferably with experience managing e-commerce operations across multiple markets.
• Experience in Fashion, Retail, FMCG or other consumer-facing industries is preferred.
• Proven experience managing owned e-commerce websites, rather than solely managing third-party marketplaces.
• Experience managing e-commerce websites across multiple markets is highly preferred.
• Familiarity with e-commerce platforms such as Shopify, Magento, WooCommerce or similar platforms.
• Good understanding of e-commerce operations, SEO/SEM, UI/UX, digital marketing and conversion optimisation.
• Proficiency in Google Analytics and other e-commerce analytics tools.
• Demonstrated experience developing and implementing e-commerce strategies that contribute to online revenue and business growth.
• Strong leadership, project management, analytical and problem-solving skills.
• Good communication and stakeholder management skills, with the ability to work effectively across Marketing, Merchandising, Technology and other functions.
• Strong written and spoken English is required for communication with internal and external stakeholders.
• Experience managing multiple e-commerce websites across different markets. The role supports websites in Singapore, Hong Kong, Macau and Taiwan and involves regular communication and content coordination across these markets. Proficiency in reading, writing and speaking both English and Chinese (Mandarin) is required to effectively manage website content and communicate with relevant stakeholders.

What We Offer

• Opportunity to lead e-commerce growth across multiple international markets.
• Exposure to a fast-paced fashion and consumer retail environment.
• Opportunity to work closely with regional and cross-functional teams.
• Career development opportunities within a growing international business.