Retention Manager
RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.
We are growing and looking for an experienced and proactive CRM Manager to join our team. You will play a key role in managing user communications, optimizing retention strategies, and driving product growth as we scale.
Requirements:
- 2+ years of experience in CRM/Retention, ideally in iGaming or a similar high-frequency industry (e-commerce, fintech);
- Solid understanding of key metrics: DR, OR, CTR, LTV, ARPU, CR, Retention Rate, Churn Rate, ROMI;
- Hands-on experience with CRM/marketing automation platforms (e.g. Optimove, Customer.io, or similar);
- Good analytics skills;
- Experience running tests and interpreting statistically significant results;
- Comfortable working cross-functionally and organizing your own workload independently;
- English at B1+ level for reading professional documentation/analytics.
Responsibilities:
- Develop and launch omnichannel CRM campaigns (email, push, SMS, in-app, etc) within the agreed retention and monetization strategy;
- Build and maintain user segmentation based on behavioral and product metrics;
- Form and test reactivation and churn-reduction hypotheses within assigned segments;
- Run A/B, multivariable tests, document results, and draw data-driven conclusions;
- Analyze the performance of your own CRM activities (CR, ARPU, Retention, bonus engagement) and prepare regular reporting;
- Ensure the quality and timeliness of campaign content, and compliance with brand guidelines and tone of voice;
- Maintain documentation for your campaigns, sendings, following established templates and testing frameworks;
- Suggest new retention ideas based on market observations and results of your own campaigns.
What are the conditions and bonuses?
☘️An exciting and challenging job in a fast-growing product company, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and other;
🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
📍Beautiful offices in Warsaw, Limassol work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;
🧑🏻💻Laptop & all necessary equipment for work according to the ecosystem standards;
🏖Paid vacations, personal events days, days off;
🫖Paid sick leave;
👨🏻⚕️Medical insurance;
💵Referral program enjoy cooperation with your colleagues and get the bonus;
📚Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
🧘Sport benefit;
🦄Multiple internal activities: online platform for employees with quests, gamification and presents for collecting bonuses, RedCore talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays;
🎳Company events, team buildings.