Revenue Analyst
Revenue Analyst – Five-Star Hotel
Main Responsibilities:
- Analyze daily occupancy, ADR (Average Daily Rate), RevPAR, room revenue, and pickup.
- Monitor hotel bookings, cancellations, no-shows, and booking pace.
- Prepare daily, weekly, and monthly revenue and forecasting reports.
- Assist the Revenue Manager in developing pricing and inventory strategies.
- Analyze historical and current data to forecast future demand and occupancy.
- Monitor competitors’ room rates, promotions, packages, and market positioning.
- Recommend appropriate room rates based on demand, seasonality, events, and market conditions.
- Manage and analyze room inventory across different room types and rate categories.
- Identify opportunities to increase revenue through upselling, packages, promotions, and restrictions.
- Monitor OTA performance, including channels such as Booking.com and Expedia, as well as direct bookings.
- Evaluate the performance of different market segments, such as corporate, leisure, group, wholesale, and government.
- Support decisions regarding minimum length of stay (MLOS), closed-to-arrival (CTA), and other revenue controls.
- Work closely with Sales, Reservations, Front Office, Finance, and Marketing teams.
- Prepare presentations and reports for management meetings.
- Maintain accurate data in the hotel’s PMS, RMS, CRS, and reporting systems.
Education
- Bachelor’s degree or diploma in Hotel Management, Hospitality, Finance, Business Administration, Economics, or a related field.
- A qualification in Revenue Management or Hospitality Analytics is an advantage.
Experience
- Typically 1–3 years of experience in hotel revenue management, reservations, finance, or hotel operations.
- Experience in a 4- or 5-star hotel is preferred.
- Fresh graduates may be considered for junior/entry-level Revenue Analyst positions if they have strong analytical and Excel skills.
Technical Skills
- Strong Microsoft Excel skills, including:
- Pivot Tables
- XLOOKUP/VLOOKUP
- SUMIFS/COUNTIFS
- Charts and dashboards
- Basic data analysis
- Knowledge of hotel PMS, RMS, CRS, and channel-management systems.
- Familiarity with Opera PMS, IDeaS, Duetto, or similar systems is an advantage.
- Understanding of STR reports and competitive-set analysis.
Revenue Management Knowledge
- Understanding of Occupancy, ADR, RevPAR, TRevPAR, and GOPPAR.
- Knowledge of forecasting and demand analysis.
- Understanding of room pricing and inventory management.
- Knowledge of market segmentation and booking channels.
- Ability to analyze pickup, booking pace, cancellations, and no-shows.
- Understanding of OTA and direct-booking performance.
Personal Skills
- Strong analytical and numerical ability.
- Excellent attention to detail.
- Good problem-solving skills.
- Commercial and business mindset.
- Strong communication skills.
- Ability to work with multiple departments.
- Ability to meet tight deadlines and handle pressure.