Sales Engineer

Location: Singapore
Employment Type: Full-time
Industry: Industrial Automation / Factory Automation / Engineering Solutions

About the Role

We are looking for a Sales Engineer to join a growing engineering and technology business in Singapore. The successful candidate will combine technical knowledge with strong commercial and customer-facing skills, working closely with manufacturing and industrial customers to understand their requirements and recommend suitable technical solutions.

This is a hunter-oriented sales role, ideal for someone who enjoys meeting customers, developing new business and working with technical products and solutions.

Key Responsibilities

• Develop new business opportunities through prospecting, cold calling, customer visits and networking.
• Manage and grow relationships with existing customers while actively identifying new accounts.
• Understand customers' manufacturing processes, technical requirements and operational challenges.
• Recommend appropriate industrial, automation, sensing, inspection or measurement solutions based on customer needs.
• Conduct product presentations, demonstrations and technical discussions with customers.
• Prepare quotations, proposals and follow up closely throughout the sales cycle.
• Manage the sales pipeline and achieve assigned sales and revenue targets.
• Work closely with internal technical and application teams to provide suitable solutions to customers.
• Conduct regular customer visits and maintain strong relationships with engineers, production teams, purchasing teams and management.
• Monitor market trends, competitor activities and customer requirements to identify new business opportunities.
• Provide technical and commercial support throughout the sales process and after-sales stage.
• Maintain accurate customer and sales information in the company's systems.
• Travel locally to visit customers and attend meetings, demonstrations and site visits when required.

Requirements

• Diploma or Bachelor's Degree in Engineering, Electronics, Electrical Engineering, Mechanical Engineering, Mechatronics, Physics or a related technical discipline.
• Candidates with 2–5 years of engineering, technical sales or industrial experience are preferred.
• Experience in B2B sales, technical sales, industrial automation, manufacturing equipment, sensors, instrumentation, inspection or measurement solutions will be advantageous.
• Strong technical aptitude with the ability to understand and explain engineering concepts.
• Good communication and presentation skills.
• Comfortable engaging with customers at different levels, from engineers and technicians to management.
• Strong commercial mindset with a willingness to develop new business.
• Self-motivated, driven and comfortable working towards sales targets.
• Able to work independently and manage multiple customer opportunities.
• Willingness to make frequent customer visits within Singapore.