SALES OFFICER - SO
Role Objective:
Drive territory growth through distributor
expansion, TSI performance, and primary + secondary sales
achievement.
Key KPIs:
● Primary sales
achievement (%)
● Secondary sales
growth (%)
● Distributor
productivity
● TSI productivity (₹
per TSI)
● Coverage & MSL
compliance
Key Responsibilities:
Distributor Management
● Appoint new
distributors
● Manage and grow
existing distributors
Sales Growth
● Achieve primary &
secondary targets
● Ensure stock
availability and rotation
Team Management
● Handle TSIs and
JSRs
● Drive daily
performance and productivity
Market Development
● Expand coverage and
increase outlet base
● Monitor competition
and pricing
Collections
● Ensure timely payment
and outstanding control
Systems:
● Monitor team
through Sales Dashboards + SFA
systems
● Ensure 100% data
accuracy and reporting
Qualification:
● Graduate
● Strong FMCG
experience required