Sales Strategist

We are HALO! We connect people and brands to create unforgettable, meaningful, and lasting experiences that build brand engagement and loyalty for our over 60,000 clients globally, including over 100 of the Fortune 500. Our nearly 2,000 employees and 1,000 Account Executives located in 40+ sales offices across the United States are the reason HALO is #1 in our $25B industry.

The Sales Strategist is a strategic, revenue-focused, client-facing role responsible for driving incremental growth across priority solutions, verticals, or strategic initiatives. This individual partners with frontline sales teams as a subject-matter expert and growth catalyst—providing strategy, enablement, deal support, and executive alignment to accelerate complex sales opportunities.

Unlike quota-carrying account executives, the Sales Strategist operates horizontally across regions or segments, influencing pipeline development, shaping large pursuits, and ensuring go-to-market consistency.

Key Responsibilities

Deal Strategy & Complex Pursuit Support

• Match solution-set with opportunity needs to drive credibility and wins via presenting strategy and the solution with sales team, serving as the SME.
• Engage in high-value, complex, or at-risk opportunities to shape deal strategy.
• Lead value positioning, competitive differentiation, and executive messaging.
• Support pricing strategy, packaging, and commercial structuring in partnership with Finance.

Strategic Revenue Acceleration

• Develop and execute overlay sales strategies aligned to corporate growth priorities.
• Drive incremental revenue across targeted solutions, industries, or strategic initiatives.
• Partner with Sales Leadership to align overlay focus with revenue targets.

Sales Enablement & Field Activation

• Equip frontline sellers with messaging, playbooks, and positioning tools in partnership with creative/marketing.
• Conduct training sessions and workshops to elevate sales effectiveness.
• Share best practices across the organization to ensure scalable success.
• Act as a bridge between Product, Marketing, and Sales teams.

Executive & Cross-Functional Alignment

• Partner with Product to influence roadmap based on market feedback.
• Collaborate with Marketing on targeted campaigns and thought leadership.
• Present strategy updates and performance insights to senior leadership.
• Represent the organization in client-facing executive conversations.