Search Engine Optimization Specialist
About Net Conversion:
We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!
JOB TITLE: Search Engine Optimization Specialist
DEPARTMENT: Analytics
REPORTS TO: Manager, Web Tagging and Implementation
MAJOR PURPOSE:
The SEO Specialist supports organic growth and search visibility for a portfolio of clients by assisting with the execution of data-driven SEO strategies. Working closely with senior team members, this role helps deliver actionable insights, execute technical and content optimizations, and ensure client deliverables meet high quality standards.
The ideal candidate combines a strong analytics foundation with a passion for search, helping troubleshoot site health, optimize content, and track performance metrics. As search evolves, this role offers hands-on experience with emerging trends, including Generative Engine Optimization (GEO) and AI-driven search visibility.
MAJOR RESPONSIBILITIES:
- Track and report on daily SEO KPIs using internal and external data tools
- Assist with creating clear, actionable client reporting dashboards
- Conduct thorough keyword research and search intent analysis to help guide client content strategy and on-page optimization
- Optimize client web content following SEO best practices, including EEAT and YMYL guidelines
- Assist with routine site audits to identify technical fixes, schema markup opportunities, and site health issues
- Collaborate with client site developers to implement optimizations
- Remain up to date with search engine algorithm updates, industry trends, and emerging search behaviors (including AI)
- Support the execution of general and keyword-specific content strategies aligned with client goals.