Senior Analyst, Marketing

About Net Conversion:

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!

JOB TITLE: Senior Analyst, Marketing

DEPARTMENT: Marketing

REPORTS TO: Manager, Marketing

MAJOR PURPOSE:

The Senior Marketing Analyst will assist in the development and execution of Net Conversion’s partner media strategies and is responsible for marketing & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics.

MAJOR RESPONSIBILITIES:

• Develop digital media strategies and campaigns utilizing channels such as search engine marketing, display/banner, video, paid social, direct partner buys and others.
• Knowledge in creating and managing campaigns within media platforms and tools with partners including Google Ads, Bing, Meta, Google Campaign Manager, etc.
• Manage partner relationships on behalf of Net Conversion
• Creating and delivering presentation decks for the purpose of communicating

upcoming strategic initiatives or recapping recent digital efforts

• Take initiative to identify and execute digital media tests
• Work closely with the Analytics team to track performance and make optimizations to partner campaign efforts to improve media and overall business performance
• Adhoc partner analysis as needed, including root cause/deep dive analysis, insights, and providing recommendations as part of ongoing optimization efforts
• Craft ad copy specific to partner’s goals and needs to drive direct conversion