Senior Analyst, Media Analytics
About Net Conversion:
We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!
JOB TITLE: Senior Analyst, Media Analytics
DEPARTMENT: Analytics
REPORTS TO: Manager, Media Analytics
MAJOR PURPOSE
Net Conversion is looking for a data curious Senior Analyst, Media Analytics to support our partners. The Senior Analyst will assist in the development and execution of Net Conversion’s company wide strategies to support partner business goals and objectives while adhering to the company’s mission, vision and values through all that he/she does on a daily basis.
MAJOR RESPONSIBILITIES
- Proactively monitor partner campaign performance and make necessary optimizations with minimal managerial oversight.
- Maintain accurate partner-facing and internal detailed reporting for optimization, utilizing Looker Studio for visualization
- While data aggregation and automation is available for dashboarding, regular work within platforms like Google Ads, BingAds, Google Analytics, Adobe Analytics, Meta is required for reporting and optimization purposes
- Understanding of digital media strategy, tactics and platforms is essential
- Experience in data management (Excel, G-sheets) and DataStudio is expected, or similar data management or visualization platform knowledge (Tableau, Looker, Excel)
- Additional data management/SQL experience is a plus
- Regularly check-in with partners and partner calls to act as an extension of their team and trusted partner
- Work in conjunction with other Analysts and Marketing team to improve partner performance
- Oversee partners’ budgets to ensure campaign spend is within the targeted range while maintaining performance goals
- Emphasis on maintaining partner data collection, aggregation, and reporting
- Adhoc partner analysis as needed, including root cause/deep dive analysis, insights, and providing recommendations as part of ongoing optimization efforts
- As necessary, liaise with partners to share information in order to drive and support a successful campaign
ADDITIONAL RESPONSIBILITIES
- Create and prioritize work tasks utilizing project management systems
- Maintain healthy partner relations and attend meetings as requested
- Provide support to co-workers with partner workload
- Assist in maintain and improvement internal processes