Senior Brand Experience Manager
JOB PURPOSE
This role exists to turn consumer insight into brand growth. This is not just another brand role. This is an opportunity to take the lead on Hellmann’s, the biggest local Foods brand in Czech Republic and Slovakia, and shape how one of the most loved food brands grows, connects with consumers and wins in market.
Hellmann’s is a brand with scale, strong equity and huge cultural relevance. From everyday meals to grilling moments, sandwiches, potato salads and social food occasions, Hellmann’s has the power to influence how people eat, cook and enjoy food. We are looking for a marketer who can turn that potential into bold brand growth.
As Senior Brand Experience Manager for Hellmann’s CZ/SK, you will be the local brand owner and consumer champion. You will translate consumer insight into powerful brand strategy, impactful communication, superior innovation and brilliant market execution. You will work across functions, agencies and markets to make sure Hellmann’s stays locally relevant, commercially strong and creatively exciting.
If you love building brands with real impact, connecting strategy with action, and turning consumer understanding into growth, this role is for you.
You’ll be part of a team that believes in doing work that matters — for people and the planet.
Because here, we don’t just hire for jobs. We invite you to be part of something bigger.
KEY RESPONSIBILITIES
Co-create and execute brand strategies through the Integrated Business Planning (IBP) process, ensuring local consumer insights are effectively translated into communication and portfolio priorities.
Lead consumer and market research initiatives to identify growth opportunities, strengthen brand relevance, and support category development.
Manage and deliver cross-functional and cross-country projects, ensuring alignment of stakeholders and successful execution.
Develop and deploy compelling brand campaigns in partnership with designated marketing and communication teams, driving consumer engagement and brand equity.
Contribute to the development and evolution of brand identity, including visual identity, tone of voice, creative assets, and brand guidelines.
Lead innovation concept development and support the creation of new products that address local consumer and shopper needs.
Drive communication concept development, ensuring strong alignment with the overall brand strategy and business objectives.
Build deep consumer and category understanding through analysis of market, customer, and competitive data, translating findings into actionable recommendations.
Monitor competitor activities, market trends, and product launches, responding proactively to opportunities and challenges.
Manage the local brand portfolio and contribute insights to innovation business cases and portfolio roadmap development.
REQUIRED QUALIFICATIONS
Minimum 5 years of experience in marketing, preferably within FMCG or a consumer-focused environment.
Proven experience leading innovation projects, campaign execution, communication adaptation, and packaging design implementation.
Strong project management skills with the ability to work independently, manage multiple priorities, and drive results proactively.
Solid commercial acumen with the ability to understand P&L performance and manage marketing budgets effectively.
Excellent agency management and briefing skills, including experience collaborating with creative, research, and media agencies and evaluating creative assets.
PREFERRED QUALIFICATIONS
Experience working in regional or international marketing environments with cross-market collaboration.
Strong analytical skills with experience leveraging consumer, shopper, and market insights to support strategic decision-making.
Demonstrated ability to build effective relationships across cross-functional teams and influence stakeholders at multiple levels.
ADDITIONAL INFORMATION
Entitlement to 20 days of vacation, 10 personal days, and 1 birthday day off
Annual bonus based on performance indicators
Hybrid working model with a financial contribution for working from home
Flexible working hours
Meal allowance
Contribution to retirement savings products up to 3% (pension savings, DIP)
Group life insurance
Access to our training system (e‑learning courses and on‑the‑job training provided by trainers and coaches)
Wellbeing support (MultiSport card, contributions to the benefit card)
One off contribution to the benefit card for long service milestones
Opportunity to participate in Unilever’s long term incentive share program
Company events and teambuilding activities
Unilever products and refreshments available at the workplace
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.