Senior Brand Manager

About the role

Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events — and we’re building the marketing team to match our ambitions.

We’re looking for a Senior Brand Manager to own the brand — its positioning, voice, and consistency — across every market and touchpoint. You’ll work closely with the Head of Creative and the wider marketing team to make sure every campaign, launch, and piece of content strengthens the brand, and you’ll act as the guardian of brand quality as Digital Zone scales into new markets.

What you’ll do

Brand strategy & positioning

• Own and evolve Digital Zone’s brand positioning, tone of voice, and visual identity guidelines
• Translate business and product priorities into clear brand strategy and messaging frameworks
• Lead brand research and tracking to understand awareness, perception, and equity across markets
• Ensure brand consistency across Iraq, KSA, and UAE, adapting positioning for local market nuances

Campaign & content oversight

• Partner with the Creative Lead to brief and review campaign concepts, video, and key visuals
• Act as brand custodian on all major campaigns, sign-off on brand fit before launch
• Collaborate with Growth, Product, and Partnerships to ensure brand consistency across performance and lifecycle channels
• Support 360-degree campaign planning, from big-brand moments to always-on content

Brand guidelines & governance

• Build, maintain, and roll out brand guidelines across internal teams and external agencies
• Train and support internal teams and agencies on correct brand application
• Own brand asset libraries and ensure consistent use across all sister brands (Rahal, Ticket Zone, eSIM)

Market & competitive insight

• Monitor competitor and category trends across Iraq, KSA, and UAE to inform brand decisions
• Bring consumer and cultural insight into campaign and brand planning

Requirements

What we’re looking for

Must-haves

• 7–9 years in brand management or brand marketing, ideally in a consumer-facing or high-growth business
• Strong track record of building and evolving brand positioning and identity
• Experience briefing and collaborating with creative teams and agencies
• Sharp eye for creative quality and brand consistency across formats
• Comfortable working cross-functionally with Growth, Product, and Partnerships
• Strong written and verbal communication skills
• Arabic speaker
• Iraq-based

Nice to have

• Experience in gaming, telco, fintech, or e-commerce categories
• Familiarity with markets (Iraq, KSA, UAE)
• Experience managing brand across a multi-brand or sub-brand portfolio

Benefits

• Immediate, large-scale impact on a high-growth business
• Top-of-the-market compensation packages
• Work alongside top regional talent, with team members from Talabat, Careem, Etisalat, and more